What is a general investment account?
It’s a way of investing that you can shape. Put your money into ready-made funds – set at a level of risk you're comfortable with – or pick out your own funds or shares. As there's no ceiling on how much you can put in each year, many people see it as an excellent path to invest beyond their £20,000 annual ISA limit.
Investment accounts have the potential to grow by more than a cash savings account, although they do have a higher level of risk. And leaving your money in an investment account over a longer time (experts often recommend 5 years or more) can boost your chance of a positive return.
They don't have the same tax-efficient benefits – sometimes known as a tax wrapper – as a stocks and shares ISA, so you may pay tax on any returns you make, depending on other income you have.
Always remember, investment values can fall as well as rise, so you could get back less than you put in.
How our investment account could work for you
What to think about before opening an investment account with us
Investment account benefits and considerations
Benefits
Things to consider
- It’s for the longer term
Seeing your investments go up and down with market movements is normal. Don’t plan on doubling your money overnight, as there are often dips in the road ahead. As a general rule, leaving your money invested for five years or more gives it the best chance of overall growth. Saying that, no investment can promise you a positive return. - There’s always risk
Risk sounds scary, but it’s also what gives your money the opportunity to grow. It simply paints a picture of how big any upward or downward swings could be. You'll find a factsheet with every fund we offer that shows its risk level, helping you invest within your comfort zone. - There are no tax boosts
An investment account doesn’t have the freedom from tax that a stocks and shares ISA enjoys. There’s no limit on how much you can invest, but remember that you may need to pay income tax and capital gains tax on your returns. - Fair charges up front
Our Aviva Charge for managing your investment funds and cash is 0.4% a year up to £50,000. The more you invest, the lower that percentage fee. For example, the next £250,000 you invest is charged at 0.35%. You'll also pay a separate Aviva Share Charge to cover any shares, investment trusts or exchange traded funds (ETFs) you have in your investment account. This is 0.40% of their value, with a maximum charge of £45 per year.
Important documents
Before you apply for an investment account, make sure you read and understand all the details. If there’s anything you’re not sure about, it may be worth getting financial advice first.
Aviva Investment Account key features (PDF 205 KB)
Aviva Investment Account terms and conditions (PDF 212 KB)
Target Market Statement (PDF 110KB)
If you plan to invest in shares or other exchange traded investments, read about the main risks here: important information for investors (PDF 56KB).
We'll always follow our 'best execution practices' which you can find in our latest order execution policy (PDF 149 KB). We also have a policy to prevent conflicts of interest (PDF 103 KB). If there's ever a conflict of interest which we can't prevent that might affect your investment, we promise to let you know.
By applying for this product, you’re confirming that you have read the important policy documents and our Fair Processing Notice (PDF 89 KB), which explains your data rights.
Our investments and charges
How to choose investments
There are four ways to decide how you invest in your account.
What are the investment charges?
There's no charge for opening an Aviva investment Account, or to transfer your investments to us. However, Your current investment provider may charge you for leaving, so please make sure a move adds up for you. With Aviva, these are the main investment charges you can expect.
Funds
You'll pay an Aviva Charge of up to 0.40% of the value of funds or cash you hold.
There's also a Fund Manager Charge that will depend on the funds that you've chosen. This charge is included in the price of the fund.
We won't charge you for buying or selling funds.
Shares and other exchange traded investments
If you hold these investments you will pay an Aviva Share Charge, which is 0.40% of their value, capped at £45 a year.
There'll be a Fund Manager Charge for exchange traded funds and investment trusts that will be included in the price of the investment.
When you buy shares and other exchange traded investments, there'll be a trading Charge of £7.50 for every trade you make.
There may be other charges you’ll need to be aware of. You can read about these on our charges page.
Investing sustainably with us
Use our investment preference tool to find funds that match your values across environmental, social and governance (ESG) issues. Capital at risk.
Why choose us for an investment account?
Your Money investment platform award
Frequently asked questions
How much can I invest in an investment account?
Who can open an investment account?
How much does an investment account cost?
What's the difference between returns, interest and dividends?
Will I pay tax on my investment account?
Are dividends from my investment account taxed?
Other ways you can save and invest with us
Aviva Stocks & Shares ISA
If you’ve not used your ISA allowance, it makes sense to start with that. You can also transfer an ISA you have with another company over to us. Capital at risk.
Aviva Pension
Start saving for your retirement, or bring all your pensions into one place with our flexible Aviva Self-Invested Personal Pension (SIPP). Capital at risk.
Aviva Save
Our savings marketplace offers you a selected range of cash savings accounts. Each has competitive interest rates, so it’s just a case of finding the one that best suits you.
Learn more about investment accounts
Not sure about investment accounts? Our articles will help you learn more.
What is an exchange-traded fund (ETF)?
Exchange-traded funds (ETFs) are an investment option that combines various asset classes like company shares and bonds.
Can I take money out of a general investment account?
Looking for guidance on whether you can withdraw money from an investment account?
What is a dividend?
Learn about dividends, what they are, and how and when dividends are typically paid.
What tax will I need to pay on a general investment account?
Find out about the tax you'll need to pay on the investment earnings in your investment account.
What is a general investment account?
If you've used up your ISA allowance but want to keep investing a general investment account could be ideal.
Contact us
Still need some help? Give us a call
0800 285 1088
Monday to Friday: 8:00am – 5:30pm
For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free. Our opening hours may be different depending on which team you need to speak to.
Alternatively, you can email myinvestmentportfolio@aviva.com and we'll get back to you as soon as we can.