Aviva Financial Advice

Shape your future with a financial adviser

You can get our expert, personalised advice if you have £300,000 or more in total across all your pension and investment savings.

Why get financial advice?

We know our customers can feel overwhelmed by the number of financial decisions they have to make. Aviva Financial Advice will help you build a personalised plan for your future – covering everything from pensions and investments to protection.

Here are three key goals you may need our advice to support with.

Save for your dream retirement icon Save for your dream retirement

Get expert help with managing your pensions and plan for the retirement you want.

Make your money work harder icon Make your money work harder

We can help you achieve your investment goals with a portfolio tailored to you.

Defined benefit pensions icon Defined benefit pensions

Our team can help you make sense of your defined benefit pension options and refer you to a licensed specialist for advice.

Why choose an Aviva financial adviser?

We’re a team of expert advisers, with years of experience across financial services, wealth planning and retirement.

A 30-minute call could shape your next 30 years. Start by speaking to our Customer Engagement Team to get a feel for whether advice is right for you.

There's no cost for your first call with us, or for your first meeting with an adviser. We'll always be up-front with you about our fees, and there's no obligation to go ahead. So you can explore your options pressure-free.

As part of the Aviva group, you're backed by a trusted name. We've got deep roots in financial services and a long-standing commitment to customer wellbeing.

None of our advisers work on commission for pension or investment advice – their focus is on giving best advice rather than selling products.

Find your path to financial confidence

Stuck on where to go next for help with your finances? Use the Aviva Wealth Compass to help you figure out your next steps.

Who are our Aviva financial advisers? 

Our team of financial advisers can help you plan for the future you’ve always wanted. They’re available to work with you in person, online or over the phone. Here are just a few of the experts that make up our advice team to give you an idea of the experience and knowledge we bring.

Meet Sophia

Passionate about making your money work for you, Sophia offers bespoke wealth planning to clients at every life stage. With many years in the industry, Sophia brings a wealth of knowledge to support you in achieving your financial goals.

Meet Matthew

Matthew brings experience from financial services and at a FTSE 100 private client firm. Currently working towards becoming a Chartered Financial Planner, Matthew can help you build a personalised wealth plan.

Meet Nikki

Nikki is passionate about helping her clients build their wealth – supporting them throughout retirement. Nikki works with you to demystify the world of finance and can help you implement a bespoke plan to provide an income once you retire.

Meet Shamil

Shamil has over 10 years’ experience in the UK and the Middle East, building strong, lasting relationships with his clients. Shamil can help you navigate complex financial landscapes to achieve your financial goals.

Learn about financial planning

Our range of guides and articles can help you understand financial advice and how it works.

Frequently asked questions

What are the benefits of financial advice?

How much does financial advice cost?

Where can I find financial advice near me?

When would I need financial advice?

What is tax relief?

What are my options?

How can I get financial advice?

You can get our expert, personalised advice if you have £300,000 or more in total across all your pension and investment savings.

Arrange a call back icon Arrange a call back

Request a call with one of the team at a time that works for you.

Give us a call icon Give us a call

Get in touch with us on 0800 092 3107.


We're available Monday to Friday, 9:00am to 5:00pm.

What if I'm not ready to get advice?

If you don't have £300,000 or more in total across your pension and investment savings, or you’re not sure financial advice is for you, don’t worry. We’ve got lots of helpful guides, tools and other information to help you manage your money.

Help planning your retirement

Explore our pension products to see how we can help you on your journey towards retirement.

Explore our investment products

We’ve got investment products to suit everyone - from pensions to ISAs. 

Get free pension guidance

Pension Wise provides free, impartial help on your retirement options if you're aged 50 or over. 

Discover MoneyHelper

MoneyHelper is a government-founded service that provides guidance on managing your money.