Why get financial advice?
We know our customers can feel overwhelmed by the number of financial decisions they have to make. Aviva Financial Advice will help you build a personalised plan for your future – covering everything from pensions and investments to protection.
Here are three key goals you may need our advice to support with.
Save for your dream retirement
Save for your dream retirement Get expert help with managing your pensions and plan for the retirement you want.
Make your money work harder
Make your money work harder We can help you achieve your investment goals with a portfolio tailored to you.
Defined benefit pensions
Defined benefit pensions Our team can help you make sense of your defined benefit pension options and refer you to a licensed specialist for advice.
Why choose an Aviva financial adviser?
We’re a team of expert advisers, with years of experience across financial services, wealth planning and retirement.
A 30-minute call could shape your next 30 years. Start by speaking to our Customer Engagement Team to get a feel for whether advice is right for you.
There's no cost for your first call with us, or for your first meeting with an adviser. We'll always be up-front with you about our fees, and there's no obligation to go ahead. So you can explore your options pressure-free.
As part of the Aviva group, you're backed by a trusted name. We've got deep roots in financial services and a long-standing commitment to customer wellbeing.
None of our advisers work on commission for pension or investment advice – their focus is on giving best advice rather than selling products.
Find your path to financial confidence
Who are our Aviva financial advisers?
Our team of financial advisers can help you plan for the future you’ve always wanted. They’re available to work with you in person, online or over the phone. Here are just a few of the experts that make up our advice team to give you an idea of the experience and knowledge we bring.
Meet Sophia
Passionate about making your money work for you, Sophia offers bespoke wealth planning to clients at every life stage. With many years in the industry, Sophia brings a wealth of knowledge to support you in achieving your financial goals.
Meet Matthew
Matthew brings experience from financial services and at a FTSE 100 private client firm. Currently working towards becoming a Chartered Financial Planner, Matthew can help you build a personalised wealth plan.
Meet Nikki
Nikki is passionate about helping her clients build their wealth – supporting them throughout retirement. Nikki works with you to demystify the world of finance and can help you implement a bespoke plan to provide an income once you retire.
Meet Shamil
Shamil has over 10 years’ experience in the UK and the Middle East, building strong, lasting relationships with his clients. Shamil can help you navigate complex financial landscapes to achieve your financial goals.
Learn about financial planning
Our range of guides and articles can help you understand financial advice and how it works.
Inheritance tax – what it is and how it works
Our simple guide will help you get to grips with inheritance tax.
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Financial advice costs explained
Find out more about the different charges you may need to consider before taking financial advice.
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What’s the difference between financial guidance and advice?
Explore the difference between advice and guidance, independent and restricted in our financial advice guide.
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Helping you with estate planning
Find out where to begin and what those estate planning legal words mean with some help from our guide
Inheritance Tax calculator
Plan ahead and work out how much you might have to pay.
Capital Gains Tax calculator
Check if you might need to pay tax on your investment profits.
Investment calculator
Understand where investing for the long term could take you.
Frequently asked questions
What are the benefits of financial advice? Show more Show less
Financial advice can help in different ways. A regulated adviser can cut through the financial jargon, look at your situation and your goals, and use their expertise to help you answer the big (and small) financial questions in your life.
The aim is to achieve better financial outcomes in the long term, by sharpening up your plans and helping you to avoid costly mistakes. This, in turn, could encourage you to think about your money day to day, leading to healthier financial habits. And having that plan in place may also provide reassurance and confidence about your future.
Generally, you're not required by law to get financial advice, but life might feel less stressful knowing an adviser has your back.
How much does financial advice cost? Show more Show less
Financial advice can seem expensive. But you’re paying for expertise that can help focus your plans and make your money work harder towards achieving them. The expectation being that this leads to better long-term outcome for your finances – for example through improved returns and tax efficiency – than if you didn’t take advice.
There's no cost for your first call with us, or for your first meeting with an adviser. This will be to discuss your financial goals and help decide if advice is right for you. After that, your adviser will take you through all the charges up front before you decide to proceed. You don’t need to pay those charges up front, and they can come from your investments instead.
Where can I find financial advice near me? Show more Show less
You may find it easier and more helpful to talk to an adviser in person. If you’re considering advice through Aviva, you’ll find advisers in locations right across the UK. If you find there aren’t any available in your area, our advisers are able to help on the phone or online.
When would I need financial advice? Show more Show less
The simple answer is as early as possible. Even small tweaks to your finances now could have a big impact in the years ahead. You might especially consider advice when your finances are complicated, for example if you have a wide range of investments, or a number of pensions in different places. Or if you're starting to plan your retirement or thinking about estate planning, now might be a good time to get financial advice.
There are also moments through your life that might make you rethink your plans, such as:
- a new job or career change
- getting married or divorced
- starting a family
- getting a lump sum, such as an inheritance
- buying or selling a house
What is tax relief? Show more Show less
It’s money you get on top of your regular contributions into your pension. It comes from the government, to get more people paying into a pension. The amount of tax relief you get depends on your income. Your adviser will take you through all the ins and outs, so you don’t miss out on anything you’re owed.
Tax benefits are dependent on individual circumstances and are subject to change.
What are my options?
How can I get financial advice?
If you already have a financial adviser, you may wish to consult them. Or if you're looking for a financial adviser, you can find a list of regulated financial advisers at MoneyHelper. If you have £300,000 or more in total across all your pensions and investment savings, then get in touch with us.
Arrange a call back
Arrange a call back Request a call with one of the team at a time that works for you.
Give us a call
Give us a call Get in touch with us on 0800 092 3107.
We're available Monday to Friday, 9:00am to 5:00pm.
What if I'm not ready to get advice?
If you don't have £300,000 or more in total across your pension and investment savings, or you’re not sure financial advice is for you, don’t worry. We’ve got lots of helpful guides, tools and other information to help you manage your money.
Help planning your retirement
Explore our pension products to see how we can help you on your journey towards retirement.
Explore our investment products
We’ve got investment products to suit everyone - from pensions to ISAs.
Get free pension guidance
Pension Wise provides free, impartial help on your retirement options if you're aged 50 or over.
Discover MoneyHelper
MoneyHelper is a government-founded service that provides guidance on managing your money.