Family matters. We've got you covered.

We’ve been helping our customers protect theirs for over 300 years. So, we know a thing or two about life insurance. Find out more about how we can help protect you and your family financially.

What is life insurance?

Life insurance at Aviva is designed to give you and your family financial protection for the future and the reassurance that your loved ones will be supported, even if you’re no longer around. That way, you can live today, with the people you love the most.

There are a few things that might nudge you towards taking out life insurance.
  • Having a mortgage or renting long-term

    Life insurance could help your loved ones continue making memories in your family home without worrying about how they’ll pay the mortgage or rent if you were to pass away.

  • You’re married

    Whether you’re newlyweds or you’ve been finishing each other's sentences for a while now, knowing that your spouse would be financially protected if anything were to happen to you can be a big comfort.

  • You’ve got dependents

    Maybe you’ve had a new arrival, or an old arrival is flying the nest and you want to make sure they’re always supported. Whatever the case, having children and dependents can be the wake up call you need to get life insurance.

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Transcript  for video Covered by Aviva

Life insurance

Life insurance is about helping to protect your loved ones.

When you’re covered with Aviva, you’re choosing an insurer trusted by millions.

One that pays more than 99% of claims.

So, you can get on with what really matters. Life.

Helping you put the pieces together to protect your loved ones.

It takes Aviva.

Get a quote today

T&Cs apply.

Got more questions? We’ve got you covered.

If you’re still not sure what the deal is with life insurance, we’ve pulled together some of our best articles on it.

Life insurance

We can help protect your family's financial future should anything happen to you.

  • We paid out 99.3% of life insurance claims in 2023 Footnote [1]
  • 10% off for existing customers Footnote [2]
  • Access to health and wellbeing services with the Aviva DigiCare+ app Footnote [3]

Over 50 life insurance

Over 50 life insurance that lasts a life time and a lump sum payout – and we won't ask any health questions. Explore our Over 50 Life Insurance.

  • Life insurance that will be here for as long as you are
  • You won’t need a medical
  • We pay 100% of claims, and quickly – usually within 3-5 working daysFootnote [4]

Get a quote from just £5 a month

Talk to us

If you need any help with getting your quote, give us a call.

Call us for free

0800 068 5549

  • Monday to Friday 8:00am - 6:00pm
  • Weekends and bank holidays: Closed

Calls may be monitored or recorded. Calls to 0800 numbers from UK landlines and mobiles are free. Our opening hours may be different depending on which team you need to speak to.