Life insurance for dads

Life insurance can be important for several reasons as it can help:

• take care of your family financially
• towards paying off any debts you may have
• replace any lost income if something happens to you
• provide for large expenses such as funeral expenses
• leave money behind for those you care for

Life insurance comes in a few different types:

Level cover

You choose a fixed amount of cover to be paid out if something happens to you during the policy term, and it stays the same throughout.

Decreasing cover

This type is often associated with things like mortgages or loans.  The payout amount decreases over the policy term.

Increasing cover

Unlike decreasing cover, the payout amount increases each year, usually based on inflation.  If you choose this cover, your premiums will also increase, usually at a higher rate than inflation.

Joint cover

You and your partner can get one policy that covers both of you, the cover will pay out once when the first person passes away and the policy will then end.

And no, there’s no catch. To unlock our free parent life cover you need to do is simply sign up and you’re protected.  You’ll receive - 

• £15k of cover free for 12 months if you die
• Free 12 months cover only
• You need to be aged 18 to 66 to take it out
• Parents can apply for separate policies for each child under four
• You can have free parent life cover and one of our life insurance plans at the same time

Making sure your children are taken care of if you’re no longer here can be the final thing on the list to tick off.

When you take out life insurance with us you can get cover for as little as £5 a month - the price you pay depends on the level of cover chosen and your personal circumstances.  You will also have access to: 

• Includes access to the Aviva DigiCare+ health and wellbeing app (provided by Square Health) at no extra cost, helping you enjoy life today. Be aware that this isn't part of your cover and we can amend or remove this at any time
• Our cover is 5 star rated by Defaqto
• In 2023 we paid out 99.3% of life insurance claims, helping tens of thousands of customers through some of their most challenging times with payouts totalling more £761.7m ^{Footnote [1]}

A big factor with our life insurance is that you can also take our critical illness alongside it. You’ll have two separate policies. The good thing about having two separate policies is a successful critical illness claim won’t affect your life insurance policy, which can still pay out if you pass away during the policy term.