We’re changing our investment charges

Here's what it could mean for you.

  • A simpler Aviva Charge
  • We’re cutting the cost of share dealing
  • There’s a change to our cash charge

Why we're changing our charges and updating our Terms and Conditions

Soon we’ll be making changes to the charges with our:

  • Aviva Pension
  • Aviva Stocks & Shares ISA
  • Investment Account

We’re committed to providing transparent charges and think these changes make our pricing easier to understand. They’ll help us cover costs and mean we can continue to invest in new product features and services for you. We’ll be updating our Terms and Conditions to reflect some of the changes.

What's changing?

Current Aviva Charge

This is what we currently charge for administering your account. It applies to the invested value of funds and cash. 

Invested funds and cash value Aviva Charge
The first £50,000  0.40%
The next £200,000  0.35%

The next £250,000 

0.25%
Any part of the balance over £500,000  0%

New Aviva Charge

We’re changing the Aviva Charge to make it easier to understand. It will apply to the invested value of investment funds, UK shares, exchange-traded funds (ETFs) and investment trusts. It will no longer apply for cash. Please see further down for more details on the changes we're making to cash and interest rates.

Invested value of investment funds and UK shares, ETFs or investment trusts Aviva Charge
The first £500,000  0.35%
Any part of the balance over £500,000  0%
Invested cash  
Any value No Aviva Charge

No more Aviva Share Charge

At the moment our customers pay our Aviva Share Charge for holding UK shares, ETFs and investment trusts. It’s 0.4% of those investments, up to a maximum £45 per year for our Aviva Stocks & Shares ISA and Investment Account, and £120 for our Aviva Pension.

We’re removing this separate charge. Instead, you’ll pay the new Aviva Charge to cover all your investments – other than the money in your cash account. This gives you one simple cost.

This could mean that if you're holding UK shares, ETFs or investment trusts, you could pay more in the future, as there’s no longer a price cap for these investments.

If you’d like to review your investments or make changes you can do so via our MyAviva website or app.

Share dealing will cost less

If you buy and sell shares, ETFs or investment trusts using your Aviva accounts, we’re cutting the amount we charge per trade from £7.50 to £4.99.  

Changes to cash charges and interest

Going forward we’re removing the Aviva Charge for money held in your cash account and instead we’ll retain a percentage of the interest earned on it. You’ll still be eligible to earn interest on your cash, but this will be at a lower rate and will depend on the interest rate at the time.

Once we make the change you’ll always be able to see exactly what interest rate you’re getting and what we’re retaining on our cash interest factsheet on our website.

To help you understand how we’ll work out what interest rate we’ll pay you and what we’ll retain, we’re sharing how we calculate it.

The cash interest rate earned The percentage of the cash interest you’ll get The percentage of the cash interest we’ll retain
The first 1.5% 60% 40%
The next 1.5% 75% 25%
Anything over 3% 90% 10%

Example of how the calculation works

On 12 February 2025, the interest rate was 3.87% gross.

This means you'd have received an interest rate of 2.81% and here's how we worked that out:

  • 60% of the first 1.5% = 0.9%
  • 75% of the next 1.5% = 1.13%
  • 90% of the next 0.87% = 0.78%

Total = 0.9% + 1.13% + 0.78% = 2.81%

Examples of our new charges

These examples are for illustrative purposes only. Your actual monthly charges will depend on the exact value of your account and investments at the end of each month, which will vary due to market fluctuation and growth. They will also be affected by bank interest rates at the time. The cash interest rate used in these examples is 3.87%. 

Meet Chris

Chris has an ISA with us with a value of £51,000.

His ISA is made up of £49,500 in investment funds, £1,000 in shares and £500 in cash.

Currently Chris would pay £17.00 per month and going forward he would pay £15.17 per month.

Charges on Chris's ISA

Old charges New charges

Aviva Charge

This covers his investments funds and cash which is £50,000.

Chris pays 0.40% on the first £50,000 so his Aviva Charge is £16.67 per month.

Aviva Charge

This covers his investment funds and shares which is £50,500.

The charge isn’t applied to his cash.

Chris pays 0.35% up to £500,000 so his Aviva Charge is £14.73 per month.

Aviva Share Charge

Chris has £1,000 in shares in his ISA, so pays £0.33 per month.

Aviva Share Charge

There’s no Aviva Share Charge for Chris to pay, as his shares are now covered by the Aviva Charge.

Cash interest

Interest of 3.87% is earned on £500 cash which is £1.61 per month.

We don't retain any interest.

Cash interest

Interest of 3.87% is earned on £500 cash.

The amount Chris gets is 2.81% which is £1.17 per month.

We retain 1.06% which is £0.44 per month.

Summary of old charges

Aviva Charge: £16.67 per month

Aviva Share Charge: £0.33 per month

 

Summary of new charges

Aviva Charge: £14.73 per month

Cash interest: £0.44 per month

 

 

Chris's old total charges: £17.00 per month Chris's new total charges: £15.17 per month

Meet Sam

Sam has an Aviva Pension with us with a value of £150,000.

Her pension is made up of £125,000 in investment funds and £25,000 in cash.

Currently Sam would pay £45.83 per month but going forward she would pay £58.54 per month.

Charges on Sam's Aviva Pension

Old charges New charges

Aviva Charge

This covers her investments funds and cash which is £150,000.

Sam pays 0.40% on the first £50,000 and 0.35% on the next £100,000  so her Aviva Charge is £45.83 per month.

Aviva Charge

This covers her investment funds and shares which is £125,000.

The charge isn’t applied to her cash.

Sam pays 0.35% so her total Aviva Charge is £36.46 per month.

Cash interest

Interest of 3.87% is earned on £25,000 cash which is £80.62 per month.

We don't retain any interest.

Cash interest

Interest of 3.87% is earned on £25,000 cash.

The amount Sam gets is 2.81% which is £58.54 per month.

We retain 1.06% which is £22.08 per month.

Summary of old charges

Aviva Charge: £45.83 per month

Summary of new charges

Aviva Charge: £36.46 per month

Cash interest: £22.08 per month

Sam's old total charges: £45.83 per month Sam's new total charges: £58.54 per month

Keeping cash in your account

Our investment products aren’t designed for long term cash saving and if you hold cash, you’ll get less interest than you did previously. We’d like you to have the potential for better returns so if you hold large values of cash in our investment products it’s worth considering other options such as putting your money in a higher rate cash savings account or investing it.

Read more about your investment choices with Aviva in our frequently asked questions below.

The value of an investment can go down as well as up. You could get back less than invested.

Frequently asked questions

When is Aviva making these changes?

Will I be paying more?

Will I still earn interest on cash?

I keep a large amount cash in my investment product what should I do?

What are my investment options with Aviva?

Other charges

These changes only apply to our charges for holding your investments on our platform. Depending on how you invest with Aviva, you may have other charges:

  • Fund management charges which are set by the investment funds you hold – they can be found in the Key Investor Information Document and appear as an ongoing charges figure (OCF) on your statement.
  • Performance fees are sometimes charged, more commonly with investment trusts, depending on how well a fund performs. This fee can be found in the Key Investor Information Document, which you can see when choosing your funds.
  • UK Stamp Duty Reserve Tax (0.5%) paid on the purchase of most UK shares online.
  • The Panel on Takeovers and Mergers Levy which is £1.50 on trades over £10,000.

Still have questions?

If you have any questions about how the change to our charges will affect you, then please get in touch.

0800 285 1088

Monday to Friday: 8:00am – 5:30pm

Weekends and bank holidays: Closed

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Investment Account and Aviva Stocks & Shares ISA provided by Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR.  Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.

Aviva Pension provided by Aviva Pension Trustees UK Limited. Registered in England No. 2407799. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 465132.

Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR.  Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.